Nature-inspired branding image for a women’s retreat, showing sunlight filtering through lush trees with empowering text overlay.

Brand Overview:

SOLIA (derived from the word "Sol" meaning "sun" and symbolizing light and growth) is a haven for women seeking to explore their inner world through holistic practices such as yoga, therapy, and mindfulness. At SOLIA, each woman embarks on a personal journey of self-discovery and transformation, supported by a community of like-minded individuals and wellness professionals—therapists, yoga instructors, bodywork specialists, and more. The brand's mission is to provide a safe, nurturing space where women can reconnect with their authentic selves and rediscover their inner strength and clarity.

Target Audience:

SOLIA caters to women aged 25 and above who are self-aware, active in their personal development, and eager to invest time and resources in their growth. These women are on a quest for balance, emotional wellness, and meaningful connections with themselves and others.

Design Solution:

The concept of transformation through a personal journey lies at the heart of SOLIA's brand identity. Entering SOLIA’s space marks the beginning of a journey to deeper self-awareness, and when leaving, each woman carries with her new insights and a sense of renewal. The brand identity is rooted in themes of light, nature, and personal growth.

Visual collage presenting earthy color palette concepts for a wellness brand, featuring tree branches, hands on a mat, and textured paper, each labeled to reflect natural materials
Marketing material for a women’s wellness retreat, featuring a postcard with a thank you message and serene image of a person practicing yoga by a lake, surrounded by nature. Includes text encouraging relaxation and self-discovery.
Logo design for a women’s wellness retreat, displayed on a brown background.
Holistic retreat marketing visual created by dāna, showing a person seated on a dock facing a serene lake and mountain landscape.
Branded yoga products for a women’s wellness retreat, showing cork yoga blocks and a rolled yoga mat with strap, featuring packaging design by dāna.
Handwritten phrase 'a journey within, to find yourself' forming a diagonal pattern over a beige-toned background.
Branded packaging design by dāna for a women’s wellness retreat, featuring two boxes of palo santo incense sticks labeled 'Ritual' with smoke rising between them on a white background.
Visual from a branding project by dāna, featuring diverse hands intertwined and framed by large brown letters on a beige background.
Invitation design for a women’s retreat, combining self-discovery messaging, a tranquil nature backdrop, and a black-and-white close-up of a woman’s face.
Yoga and wellness-themed webpage with navigation icons for reviews, practices, location, about, and schedule. Below, featured posts include a tree image with 'Discover More,' a yoga teacher with props, an osteopath in a relaxed pose, and outdoor medi
Series of four Instagram stories promoting a wellness retreat, featuring nature imagery, hands reaching toward sunlight, and text encouraging openness and balance.
Instagram grid displaying a collection of wellness and nature-inspired images, including tree branches, flowing sand patterns, meditation moments, yoga poses, and an open grass field.
Branding visual for a wellness retreat, featuring green cliffs, a waterfall with mist, and bold white lettering overlaid.