oera LIVING
OERA approached Dana with a clear vision: to create a luxury wellness brand that blended ancient natural remedies with a modern, minimalist aesthetic. The focus was on premium mushroom supplements—Lion’s Mane, Reishi, Cordyceps—each synergistically blended with wildcrafted sea moss. They needed a full-scale branding partner to bring this idea to life.
Objective
The client wanted the brand to feel elevated and refined—drawing inspiration from luxury skincare brands like Aesop and Le Labo. The visual and verbal identity had to reflect purity, intelligence, and trust, with a subtle nod to nature and holistic living. It needed to stand out in a crowded supplement space, not as a health product—but as a lifestyle choice.
