exhale ai
Our partnership with Exhale AI was centered around crafting a mindful, forward-thinking presence for a next-gen meditation app redefining the wellness space. Built at the intersection of mental clarity and cutting-edge technology, Exhale offers AI-personalized meditation experiences designed to evolve with every user. We helped shape its digital identity to feel human, grounded, and deeply intentional.
Objective
Exhale AI needed a marketing and content partner to evolve their meditation app into a full-spectrum mindfulness platform. I led the launch and rebrand—overseeing brand positioning, creative direction, and tone of voice across social media and product touchpoints. This included building a cohesive content strategy, managing user-generated content, running influencer partnerships, and growing community engagement. By combining authentic storytelling, SEO-driven content, and micro-influencer collaborations, we drove growth across the funnel—boosting downloads, conversions, and retention.
