Eight sleep
Our partnership with Eight Sleep focused on elevating their advertising, showcasing how their sleep technology transforms rest, recovery, and daily performance. We developed ad creatives that resonate with a modern, health-conscious audience while positioning the brand as a lifestyle essential rather than just a product.
Objective
The client wanted ad campaigns that felt aspirational yet relatable—showcasing the benefits of optimized sleep through compelling visuals and messaging. My role was to develop the creative strategy behind their ad creatives, ensuring each campaign told a clear, engaging story that highlighted performance, recovery, and wellness in a way that felt authentic and inspiring.
